SEO services
Get found. Stay found.
Twenty years of getting businesses found on Google – and now in the AI answers too. Consultancy, audits, training and ranking recovery, focused on what actually moves results.
What I offer.
Consultancy
Strategy and ongoing support, retained or by project: what to do, in what order, and what to happily ignore. Clients include Smile Materials and Flintec, and I've worked with The Guardian, Cosmopolitan and Sky.
Audits
Technical, content, or the full picture. Written to be actioned: a marketing manager can read it, and a developer can ticket it.
Training
In-house SEO training for your team. Over 1,000 businesses taught face to face, and ten years writing and teaching for the Digital Marketing Institute.
Ranking recovery
Traffic fell off a cliff after an update? I find what actually broke – diagnosis first, then the fixes in priority order, then the climb back.
Classic foundations, modern emphasis.
The foundations still decide most outcomes: on-page, off-page and technical SEO, done properly and in the right order.
On top of them, a strong emphasis on E-E-A-T – experience, expertise, authoritativeness and trust. It's what Google rewards – and the same signals help AI systems decide which sources to trust.
Which is the newest part of the job: appearing in Google's AI Overviews and AI Mode, and being the source the leading LLMs – ChatGPT, Claude and Gemini, to name a few – cite when they answer.
Want to be found?
If SEO's been on the back burner and you know there's more traffic and sales in it, drop me a message and tell me where things are at – I'll come back with what I'd look at first.
Twenty years in SEO · ranked #1 for “seo training” nationally, five years running · subject matter expert at the Digital Marketing Institute for ten years.