SEO services
Get found. Stay found.
Twenty years of getting businesses found on Google – and now in the AI answers too. Consultancy, audits, training and ranking recovery, focused on what actually moves results.
What I offer.
Consultancy
Strategy and ongoing support, retained or by project. What to do, in what order, and what to happily ignore – for clients like Smile Materials and Flintec, alongside work with The Guardian, Cosmopolitan and Sky.
Audits
Technical, content, or the full picture. Written to be actioned: a marketing manager can read it, a developer can ticket it. No 90-page exports.
Training
In-house SEO training for your team. Over 1,000 businesses taught face to face, and ten years writing and teaching for the Digital Marketing Institute.
Ranking recovery
Traffic fell off a cliff after an update? I find what actually broke – diagnosis first, then the fixes in priority order, then the climb back.
Classic foundations, modern emphasis.
The foundations still decide most outcomes: on-page, off-page and technical SEO, done properly and in the right order.
On top of them, a strong emphasis on E-E-A-T – experience, expertise, authoritativeness and trust. It's what Google rewards – and the same signals help AI systems decide which sources to trust.
Which is the newest part of the job: appearing in Google's AI Overviews and AI Mode, and being the source the leading LLMs – ChatGPT, Claude and Gemini, to name a few – cite when they answer.
Want to be found?
Tell me where you are and where the traffic went. I'll tell you straight what I'd do – and if you don't need me, that too.
Twenty years in SEO · ranked #1 for “seo training” nationally, five years running · subject matter expert at the Digital Marketing Institute for ten years.