Joe Williams

I spent 20 years helping websites rank on Google – figuring out how the algorithm thinks. Now I do the same thing with AI. I find complex systems and simplify them into workflows that can actually double your output.

I do this using Claude – think of it as ChatGPT's more capable cousin. Most Claude content online is written for developers. This site is different. I make it work for everyone.

Background

I've been teaching SEO for around 15 years. At one point I ran the most regular in-person SEO course in London and ranked for "seo training" for five years running. I've trained over 1,000 small businesses face-to-face.

For around ten years I've been a subject matter expert at the Digital Marketing Institute – the global standard for digital marketing certification. You can find my articles on the DMI blog.

In 2024, I got obsessed with Claude. Not just using it – but building systems with it. The kind of workflows where AI handles the execution while I focus on the thinking. That shift doubled my output, and I wanted to share what I'd figured out.

What I do now

I make videos about working with Claude, write guides on this site, and run the Carvers community – a group of people building their AI fluency together. I also do 1:1 coaching for people who want to set up their own AI workflows.

Everything on this site comes from what I actually use day to day. No theory for theory's sake – just the stuff that works.

Get in touch

If you want to work together or just say hello, head over to Work with me or find me on YouTube and LinkedIn.