Hi, I'm Joe Williams.

I've spent twenty years helping businesses get found on Google – figuring out how the algorithm thinks, and then building for it. At one point I ran the most regular in-person SEO course in London, and ranked #1 for “seo training” nationally five years running. I've trained over 1,000 businesses face to face, and for the last ten years I've been a subject matter expert at the Digital Marketing Institute, where I help keep the syllabuses up to date and deliver course material through videos and articles. You can find some of my articles on the DMI blog.

When ChatGPT launched in November 2022 I signed up on day one, and I've used AI every day since. What started as curiosity turned into the second half of the business – I got a bit obsessed, not just using it but building systems with it, and my output roughly doubled. The way I work with AI is written up as the Carve method, free at carvable.com.

What I do now

Two things. SEO – consultancy, audits, training and ranking recovery. Clients include Smile Materials and Flintec, and I've worked with The Guardian, Cosmopolitan and Sky. And AI systems – working out what AI should take on in a business, then building it so it sticks. I work across Claude, ChatGPT and Gemini, and go deepest with Claude Desktop and Codex.

Everything I recommend comes from what I actually use day to day. No theory for theory's sake – just the stuff that works.

Away from the desk

Home is Mumbles, on the edge of the Gower Peninsula, though I work with people wherever they are. You might find me foraging the coastline, baking sourdough, or sea swimming with the family dog in the summer.

Get in touch

If you're wondering whether I can help with something, drop me a message and I'll point you in the right direction.