Joe the SEO
Before Claude, before CARVER, there was SEO – 20 years of it. The most regular in-person SEO course in London, eight years teaching for the Digital Marketing Institute, and a long line of companies trying to work out why Google wouldn't send them traffic.
80% of the results, 20% of the effort
Here's what two decades teaches you: most of SEO doesn't matter. There's a mountain of things you could do, and a small pile that actually moves the needle. The skill isn't knowing all of it – it's knowing which 20% is worth your time.
So this won't try to teach you everything, and that's the point. It's the vital slice – the keyword research, the decisions, the priorities that get you most of the way there – built as a plugin that walks you through how I actually do it. The rest, you can happily ignore.
What's coming
The plugin's being built now. When it's ready, it'll live right here – free to look through, try, and steal from.
And the bigger picture: turning 20 years of expertise into a plugin a team can actually use is exactly what I now do for businesses – with their knowledge, not just mine. If that sounds useful for yours, let's talk.
Work with me →