Google Analytics

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Google Analytics' free version monitors website traffic, assesses the performance of marketing channels like SEO through sessions and conversion reporting.

What is Google Analytics?

Google Analytics is a web analytics service from Google that tracks and reports website traffic. Launched in 2005, it helps businesses understand visitor behavior, gauge site performance, and improve user engagement through detailed insights. This tool is essential for digital marketers, as it helps demonstrate the value of SEO and other marketing channels.

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